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5 Digital Marketing Tips to Grow Your Business

As a business owner or marketer, planning and integrating new marketing strategies should always be among your top concerns. The market is growing more competitive across all industries. Right now, a business that isn’t marketing effectively will be drowned out by the noise. As a business, there are several ways to promote your brand and business effectively on a reasonable budget. You also do not require a large team, just the right amount of effort.

Here are five marketing tips you can apply today to grow your small business.

5 Digital Marketing Tips to Make Your Business Stand Out from the Crowd

1. Focus on your target audience

Online marketing is such a broad field that it’s easy to get lost. Many industry experts encourage brands to jump on every platform available and create all possible types of content. Small businesses should be doing the opposite. If you cater to specific groups, your marketing should be a lot more targeted. Pay attention to who your ideal client is. What type of content do they like? Where do they hang out online? This information will guide you when creating marketing content and during advert placements.

2. Develop your USP

Chances are, there are other businesses out there offering the same products and services that you do. So why would a potential customer choose your brand over another? The answer is in your Unique Selling Proposition (USP). This is the one major feature that distinguishes the solutions you offer from that of the competition. Some examples are free installations, free shipping, or additional benefits that will interest your target customers.

3. Create a Website and GMB listing

89% of customers start their buying process with an online search. When people identify a need, one of their first actions is to find a solution online. Your business should be positioned as a solution to your target customers. Create a website that details all your products and services, contact information, FAQs, and other relevant information. This information is relevant to Search Engine Optimization (SEO), which makes your website relevant to specific searches. A Google My Business (GMB) listing could also place your business at the top of related searches. GMB listings appear even before websites on the SERPs. Implementing these two marketing tips goes a long way in improving your brand’s SEO searchability.

GMB Listing Digital Marketing Gazelle Media

Example of a GMB listing for the search “salons in Leyton’

4. Encourage customer reviews

A study shows that 84% of people trust online reviews as well as personal recommendations. Reviews are free and super-effective tools that many small businesses use in snowballing ‘overnight’. When you think about brands like Starbucks and Lush Cosmetics, adverts and catchy slogans hardly come to mind. Instead, you remember the online buzz their customers create. Encourage your customers to leave reviews across your review sites. You can also use social media as a customer service point and boost online conversations about your brand’s products and services.

5. Promote your content with ads

Online platforms (including social media and Google’s SERP) are not optimized to help businesses with organic traffic. Networks like Facebook have even publicly declared that they are limiting the reach of brands’ posts. To get your marketing messages in front of your target audience, your business should be ready to attach a budget to marketing plans to spend on online advertising.

Conclusion

Marketing, especially for small businesses, is not a one-size-fits-all. It will take some time to find what works for your brand and audience. As long as your customers come first, you will find ways to support them through their buying decision process.

It’s also helpful to work with a team that has some experience in keeping this aspect of your business running. This way, you can trust your marketing to capable hands and focus on what you do best; creating solutions. At Gazelle Media, our team works with businesses to grow their online presence and manage marketing campaigns. If you’re ready to grow your brand to the next level, contact us for a discovery session to help you make the most informed decisions for your business.